The National Basketball Association (NBA) is currently under investigation by the US Department of Justice over allegations that the league worked to thwart Ice Cube’s Big3 basketball league. It is believed that the NBA attempted to undermine Big3’s business operations in order to protect its own interests. The DOJ investigation is focusing on whether or not the NBA engaged in anti-competitive behavior.
Ice Cube’s Big3 league, which launched in 2017, is a 3-on-3 basketball competition featuring former NBA and international players. The Big3 has become a popular alternative for basketball fans. The allegations against the NBA come from Ice Cube and his legal team. They allege that the NBA has been actively trying to undermine the Big3’s success by attempting to block the league from obtaining venues, television contracts, and sponsors.
Rumors were circulating that Ice Cube wanted the NBA to invest in the BIG3 but he quickly put a stop to the accusation in a recent post on X (formally Twitter). “Correction: BIG3 never asked the NBA to invest, we just want them to stop pressuring individuals and cooperations not to invest in the BIG3. They must be stopped.”
Ice Cube’s legal team also claims that the NBA has been pressuring players to stay away from the Big3. The DOJ has not yet confirmed the investigation or released any details. However, the league has responded to the allegations. NBA Commissioner Adam Silver issued a statement saying, “The NBA has always been committed to promoting healthy competition. We have never attempted to prevent the Big3 from entering the market or competing with us. We welcome healthy competition and believe that it is in the best interest of our fans.” It is unknown how long the investigation will last or what the outcome will be. However, the investigation is a sign that the DOJ is serious about ensuring the competitive landscape in the NBA is fair and open.
The NBA is one of the most popular and profitable sports leagues in the world bringing in an estimated 10 billion yearly. This investigation could have a major impact on the league’s future and credibility. If the allegations are found to be true, the league could face fines and other penalties. It is also possible that the DOJ could pursue further action against the NBA, including forcing the league to open up its operations to more competition. The investigation is ongoing and the DOJ will likely release more information as it continues to look into the allegations. It will be interesting to see what the outcome of the investigation is and what impact it will have on the NBA.
Written by Steven Ragsdale & Aminah Sillah Baker