Hip Hop has been around for over 50 years and has evolved drastically since its inception. For many, the 90s were the golden age of hip hop. With advancements in technology, music production and recording techniques, hip hop has changed significantly. So, how does the current hip hop scene compare to the Golden Era?
The internet has opened new opportunities for artists to promote, distribute, and sell their music. Also, social media has changed the way artists approach marketing and branding. Despite these changes, the influence of artists who emerged during the 90s like Nas, Notorious BIG, 2Pac, Snoop Dogg, DMX, UGK, Wu-Tang Clan, OutKast, Missy Elliott, Eminem and many more, can still be felt today.
The 90s was the era where Hip Hop was at its peak, and it was also the era of storytelling. Nas, Notorious BIG, and 2Pac were known for their vivid storytelling. Nas’ Illmatic is still considered one of the greatest hip hop albums of all time due to his ability to paint pictures with his words. The storytelling legacy continued with Outkast’s Aquemini and Wu-Tang’s 36 Chambers. The lyrical skills of these artists set a standard for today’s generation of rappers to follow.
Hip Hop in the 90s was also about the beats. DJ Premier, Dr. Dre, Timbaland, and many others created the sound that defined the era. These beats were sample-heavy and represented the fusion of jazz, funk, and soul. The production of these artists was so influential that it is implemented in today’s music. Artists like Kendrick Lamar, J Cole, and Drake all have production styles that are rooted in the 90s era.
As Hip Hop evolved, the sound became more diverse. Artist like Missy Elliott blended hip hop and R&B, while Eminem brought a new sound to help expand the genre. The influence of 90s Hip Hop on today’s artists can be heard in the work of Drake, Lil Wayne, Future, Kanye, Nicki Minaj, Post Malone, Cardi B, Latto, Lil Baby, Lil Uzi Vert, and many more.
The influence of the 90s Golden Era on today’s hip hop is undeniable. Despite the changes, the culture has remained true to its roots. Hip Hop turns 50 years old this year, and we celebrate the genre for its contribution to music and culture.
